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In order to collect fresh and qualified leads, we employ search engine optimization, affiliate link relationships and web based advertising to reach potential borrowers. In order to reach only truly interested parties, we provide no incentives for completing online form inquiries.

When you select leads you want to purchase, they are automatically deducted from your credit balance with us. When you check out, the leads are forwarded to you in an email attachment in the format of a Microsoft Excel (CSV) spreadsheet, a Microsoft Word (RTF) document, or in a plain text file.

The online loan candidates express interest by completing online loan inquiry forms with a wealth of information. After screening using our QualityCheck filter system, this information is passed to our database by secure server and then posted to our site for display to our licensed brokers and lenders.

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Our Guarantee
We will provide you with fresh and accurate leads on demand when you need them the most. Our leads come only from our lead generation efforts, and we never broker spreadsheet leads or take leads from sources that may not have a quality reputation. Our leads are sold up to 3 other times and only to end brokers or lenders. We only allow licensed mortgage brokers or lenders to purchase leads from us, and our closing rates are usually between 12-30%!

All of our leads are screened using 15 quality checking filters to ensure data of the highest integrity. If you receive a lead with a bad phone number, or a bogus lead where the caller didn't inquire about a loan, we will replace that lead automatically.

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